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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Overtime Was Money Time for CBS -- Network Reportedly Banked an Additional $60 Million in Extra Ad Money on the Way to $695 Million Bonanza

A closeup of U.S. money.

Even from high atop the nosebleeds at Allegiant Stadium in Paradise, Nevada Sunday, spectators could probably see San Francisco 49ers head coach Kyle Shanahan wince as Kansas City Chiefs surefire kicker Harrison Butker connected on a 29-yard field goal with three seconds left to send Super Bowl LVIII into overtime. 

Somewhere else, CBS accountants and ad-sales operatives exchanged high-fives. 

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