It seems that every so often, a different water bottle has its turn at being the cup everyone has to have. There was Nalgene, CamelBak, then S'well and, in the past few years, Hydro Flask — indicating the growing desire over the years for reusable bottles that are nonplastic.
Now, it's the Stanley cup's turn (not to be confused with the trophy awarded each year to whichever team wins the NHL championship). The brand's "Quencher" model in particular has had a resurgence among women and a younger clientele.
