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One hundred and eight million people follow Benito Skinner, aka Benny Drama, on Instagram. In case you’re not one of them, his schtick is this: impersonations, skits and celebrity caricatures designed to go viral on reels and TikTok. He almost always succeeds in making them do so, and his impersonations of Shawn Mendes, Lana Del Rey, Sabrina Carpenter and Kourtney Kardashian regularly rack up tens of millions of views.
Skinner is a product of the Amelia Dimoldenberg, Rachel Sennott, Emma Chamberlain generation that has turned online virality into real, commercial success. And what better mark of success than a deal with Amazon Prime? (We’re all looking at you, Phoebe Waller-Bridge.)