A single mishap can be written off as an isolated incident. But when a problem repeatedly occurs across different locations, time and again, the failure is systematic. It indicates an inability -- or an outright unwillingness -- by stakeholders across the operational chain to intervene, driven either by institutional inertia or vested interests.
The systematic failure in question is tourist overcharging, which continues to tarnish the country's reputation. The issue has surged back into the spotlight thanks to the Cullen HateBerry channel, a highly popular YouTube programme featuring Korean content creators Cullen (Park Ki-deuk), Jung Kyung-tae, and Kim In-yeol, alongside Thai influencer Judy, as they explore Thailand's provinces.
