Over half of Brits say they have a “type” when it comes to dating – with 58% admitting they avoid dating anyone who doesn't fit all of their chosen criteria.
A poll of 2,000 adults found the main deciders in a potential match's desirability boil down to physical characteristics such as hair colour, height, and body size.
Brunettes outperform blondes across both genders, while height still matters to a third of women.
