One in three Brits will experience tinnitus in their lifetime – and 35% of sufferers believe that listening to too much loud music in their younger years caused the hearing condition for them.
More than four in five adults (82%) over the age of 40, with impaired hearing, say they took their hearing for granted, with 22% feeling they overdid it at gigs, festivals, and raves in their heyday.
And 61% even remember experiencing ringing in their ears after a gig – one of the early warning signs of tinnitus.