Locals have blasted a newly-opened vape shop for having a name that some have called inappropriate and offensive.
The shop, called The Vapeist, opened in Callington, Cornwall on Tuesday but the owners, two cousins, have already been reported to the council over their choice of name.
Before Anton Perrins, 34, and Chris Anderson, 31, even opened the doors to their new store, situated in a previously-empty shopfront near the town centre, they had become the talk of the town with some locals saying the name was chosen in poor taste for its likeness to the word rapist.