A life insurance advert has triggered widespread disapproval and outrage online for including prolific serial killer Harold Shipman. The ad, by DeadHappy, features an image of the murderer, who was from Bestwood, Nottingham, along side the words "life insurance: because you never know who your doctor might be."
A great-grandson of one of Shipman's victims has branded the advert 'despicable and unacceptable', with many people taking to social media to vent their anger. Tim Hill, a relative of one of Shipman's victims, tweeted: "As someone whose relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
"I hope you enjoy yet another judgement from @ASA_UK and change your practices. Beggars belief this was signed off. I've seen some of their shock tactics before as I'm clearly in their target audience but this is obscene."
