Anti-statue campaigners have sparked outrage by calling for the public to boycott Thatchers - claiming it has links to slavery.
The Bristol-based pressure group has asked people not to drink the apple-based booze.
Countering Colston works to condemn the legacy of slave-trader Edward Colston whose statue was toppled in June 2020.
READ MORE: Colston statue should stay in a museum decide people of Bristol
The 'Countering Colston' campaign wants Colston's name removed from road names, buildings and statues.
But they have now been branded ''heartless b****rds' after they called for a boycott - on Thatchers cider.
They have launched a campaign ''Don't Buy Thatchers''.
In a recent Tweet, they wrote: “Martin Thatcher, director of the company, is a member of the Society of the Merchant Venturers.
“The SMV has deep roots in the historical slave trade in Bristol, and its members were responsible for the suffering and death of tens of thousands of human beings.
“They are a powerful unelected elite who have significant influence on political and civic life in Bristol.”
Martin Thatcher, a fourth-generation cider-maker, has been a member of the private members club, in which Colston himself was part of, since 2012.
He told Bristol24/7 that he is a “relative newcomer” to the society.
Will this campaign make a difference to your choice of beverages? Let us know in the comments section.
Mr Thatcher says he wants to bring “fresh perspective” to the organisation, particularly in how it engages with its history.
He told Bristol24/7: “During the time I have been a member, I have been able to contribute to the valuable, philanthropic work that members of the Merchant Venturers do with organisations across Bristol, from care homes to education establishments.
“As a relative newcomer to the society, I hope I’ve been able to bring a fresh perspective to thinking, in particular as to how the SMV needs to acknowledge what has happened in the past, yet continue to do its fantastic work for people across all Bristol communities in a way fitting and relevant for our lives today.”
People took to Twitter today to express their outrage at calls for the ban.
Lee Turner said: ''Haven't these idiots in Bristol got better things to do?
''The best solution for them is to just move out the city if they don't like it.
''Better still, move out the UK altogether and see how they get on in a different country. Don't need them and fed up hearing about them.''
Want our best stories with fewer ads and alerts when the biggest news stories drop? Download our app on iPhone or Android
Charles McFarland said: "Grow up build a bridge and move on and stop living in the past FFS''.
Janette Massey said: ''In that case then surely they shouldn't have sugar (slaves worked there), cotton (especially any from China as that has modern slaves), coffee the list goes on.
''Perhaps these people would be better getting an education and sense of perspective.''
Philip Parsons said: ''When are these people getting a life.''
Benjamin Allen added: ''I'll put up with most of these woke tempter tantrums, but this is where I draw the line.
What do you think of this story? Log in and join the debate.
''Stay away from Thatchers you heartless b****rds!''
Chris Tovey added: ''Words fail me. Mindless woke community raising non issues.''
Clive Pope added: ''I think Thatchers Cider can easily ride out some pathetic campaign by a group of anti-British, law breaking, unwashed snowflakes.
''Maybe this is evidence that their campaign has run it's course (sic), now having to target innocent persons who had nothing to do with those in history that they find offensive in society. Pathetic.''
Wayne Worlock posted: ''I’m gonna buy a sh*t load of Thatchers today!
''It’s crazy to think that the modern day business is still potentially supporting groups that were involved in the slave trade so many years ago.
''These groups have a different agenda now and wouldn’t support the old times in any way whatsoever.''
