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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

Outlets seek fresh strategies as UK poll shows ‘news avoidance’ on the rise

Graphic of computer tablet on a stand against blue cc
Only 47% of people asked said they viewed TV news regularly, with the figure at 29% for radio news and 26% for news websites. Composite: Alex Mellon for the Guardian : Getty Images

Newsrooms around the world are deploying “ethics boxes”, story summaries and bite-size explainers to tackle the growing trend of “news avoidance”, as an increase in content and distrust in the media cause more people to tune out.

Less than half (47%) of those asked about their news consumption said they viewed television news programmes regularly or had done so in the last week, according to a new Opinium poll. The figure fell to 29% for radio news and 26% for news websites.

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