Halloween used to be all about ghosts and witches. But what was a holiday laden with cobwebs and cauldrons has become all about something else: the zeitgeist.
To put it simply, broomsticks are so last season. Nowadays, it’s all about the Halloween hot take. The entire month of October has become a prime opportunity to show off your wide-ranging pop culture knowledge. It’s an IRL quiz among Halloween goers as they try to out-smart and out-meme one another with “if you know, you know” costumes.
