Oura Health, best known as the makers of the Oura Ring, has been busy in Washington. The Oura Ring 4 was our health and fitness device of 2025 and worked its way onto our list of the best smart rings, so it was an unequivocal, barnstorming success as far as wearables go. However, the company has set its sights on another prize: a change in US policy to give the company more freedom to develop its wearables, and to make them more ubiquitous in health settings.
Oura’s already apparently very popular in Washington, with smart rings seen on the fingers of politicians like Alexandra Ocasio-Cortez (above). However, Oura’s got its sights set on the party in power, too; according to a recent Politico article, Oura has been hiring lobbyists to advocate on its behalf at firms linked to the Trump administration and the Republican party, reportedly “boosting its lobbying spend from $40,000 in 2024 to more than $1 million a year”.
