Oura rings, which track biometrics from sleep to heart rate, are everywhere, on the fingers of folks from Kim Kardashian to Mark Zuckerberg. And part of how the company broke through the crowded wearable tracker market, according CEO Tom Hale, is because the conversation around sleep had begun to shift right around the company’s 2015 launch.
“It was like, ‘I don’t need sleep. I’ll sleep when I’m dead,’” Hale said this week on Fortune’s Leadership Next podcast of the now-dated “macho” viewpoint on sleep—something he believes is still having a moment.
