The French retail giant Decathlon has invested in Britain’s largest bike manufacturer, Brompton with a strategic partnership aimed at turbo charging the brand's iconic folding bikes penetration into key markets, specifically Germany and China.
In a deal thought to be worth about £18 million, which became public knowledge on Tuesday morning, reported on in The Guardian, Decathlon Pulse (the investment and innovation arm of Decathlon) have secured a 10% stake in Brompton Bicycle, while BA Capital (a Shanghai-based venture capital firm) have bagged a 5% interest.
