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Salon
Salon
Lifestyle
Joy Saha

Our hatred of Barney and the "pure"

I Love You, You Hate Me (Peacock)

In 1992 teacher Sheryl Leach created the gentle purple dinosaur character in order to entertain her toddler son Patrick. Thanks to her marketing creativity, going from video store to video store, "Barney & Friends" became a childhood staple, teaching kids how to sing, love one another and be happy. No one expected that Barney would become a figure of infamy.

Peacock's new two-part docuseries "I Love You, You Hate Me" explores the cultural phenomenon that was Barney the Dinosaur, and the resulting backlash from adults who nurtured anger and criticism around him. From Barney-bashing frat parties and hate groups to violent video games, Barney lived rent-free in adult minds, a squatter who inspired contempt and revulsion. Unfounded rumors – ranging from Barney acting as a drug mule to acting inappropriate with children – unfairly maligned the character, and even the San Diego Chicken mascot famously staged a Barney beatdown during one game.

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