Morgan would love to buy lactose-free milk and cheese, but simply can’t afford it. The 28-year-old from Southampton has IBS, lactose intolerance and gastroparesis, a disorder affecting the stomach’s nerves and muscles, and so tries to follow a specialist low-fibre, low-fat, largely dairy-free diet.
But the soaring cost of lactose-free products and a food budget of just £40-£50 a week means they often have to do without. “I just can’t justify the cost of them for the symptom reduction that I get,” Morgan says. “There are other foods that cause much bigger problems that I have to prioritise.”