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The Guardian - UK
The Guardian - UK
Polly Dunbar

‘Our customers expect it of us’: the children’s skincare brand with grown-up eco values

Hannah Saunders, founder of Toddle Born Wild.
Hannah Saunders, founder of Toddle Born Wild. Photograph: Gareth Iwan Jones/The Guardian

When Hannah Saunders’ son Etienne was tiny, she wanted to share her passion for adventure and the outdoors with him, so she’d pop him into a baby backpack and head off on long hikes and hill walks.

“He loved being outside, but I noticed he’d get chapped lips and windburned cheeks,” she says. Unable to find products to protect his delicate skin, she decided to make her own – and her sustainable children’s skincare brand, Toddle Born Wild, was born.

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