Every June, companies known as notable LGBTQ allies, like Target and Anheuser-Busch, commemorate Pride Month in the fashion of most annual celebrations: with targeted advertising and profitable merchandise.
This year, however, corporate pride and its rainbow displays have been shoved back into the closet in response to increasingly vocal and demonstrative “anti-woke” pushback. Perhaps most notably, Target removed its famous Pride Collection from stores after waves of homophobic opposition, leaving gay and trans customers to face that vitriol without so much as a rainbow T-shirt.
