The Kerala Film Chamber of Commerce (KFCC) has decided to maintain the status quo of allowing OTT streaming of movies after 42 days of their theatrical release.
The apex body of the Malayalam film industry had taken up the issue for discussion among the stakeholders after the Film Exhibitors’ United Organisation of Kerala (FEUOK) had demanded extension of the release window to 56 days. It had stated that the audiences were staying away from cinemas after some of the producers released their movies on digital platforms after four weeks of their theatrical release.
Explaining that a final decision on fixing the release window would be taken later, G. Sureshkumar, KFCC president, said the association of producers had sought further time to discuss whether OTT streaming should be extended beyond the existing 42-day period.
