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Evening Standard
Evening Standard
Saskia Kemsley

Oriflame's AI-powered fragrances review: can machine learning mimic a true fragrance expert?

Scent is by far the most powerful of all the senses, with a singular smell capable of transporting us across time and space into memories we didn’t know existed. It’s one of the reasons true bookworms can’t get behind the advent of e-readers, for there’s nothing quite like the musty yet sweet and grounding aroma of ageing pages while reading your favourite story.

Some can’t get enough of the smell of grass after it’s been raining, while others prefer the zesty aromas produced by fresh blooms in the springtime. Not only do olfactory preferences differ greatly between individuals, but certain perfumes react differently depending on your skin.

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