PARIS/CANNES: Shuttling across the French and Italian Riviera, Orient Express's first giant yacht aims to attract a new class of billionaire.
Orient Express, now a joint venture between French hotelier Accor and Louis Vuitton owner LVMH, set out to revive the 19th century travel brand. Its recently launched yacht is the first of two that will target the ultra-rich, adding to a portfolio of luxury hotels and a yet-to-launch historic art deco train.