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Latin Times
Latin Times
Politics
Héctor Ríos Morales

Organizations are targeting Latino voters through campaigns featuring YouTube influencers

Donald Trump Priorities USA Somos Votantes the Pew Research Center
Latinos spend roughly twice the amount of time on YouTube than other racial and demographic groups do (Credit: AFP)

SEATTLE - Organizations and lawmakers are turning to social media in order to lure more voters. A new campaign seeking to connect with Latino voters is using YouTube to reach Latinos, who spend roughly twice the amount of time on YouTube than any other racial and demographic group does.

Priorities USA and Somos Votantes launched this week a new campaign featuring four YouTube influencers sending political and get-out-to-vote messages as a way of connecting with Latinos. Emmanuelle Leal-Santillan, a spokesperson for Somos Votantes said that using YouTube is "a new frontier" for messaging Latinos.

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