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Making its public market debut in early 2021, social and dating service app Bumble (BMBL) didn’t exactly launch at the most fortuitous time. After all, society was still very much mired in the COVID-19 crisis. At the same time, fundamental fanfare was robust. With the pandemic forcing everyone to isolate for a long stretch of time, it sparked pent-up demand for services specializing in socialization.
For forward-looking contrarians, BMBL stock may have seemed an intriguing opportunity. Sure, the timing of Bumble’s initial public offering was inopportune. Nevertheless, at some point, the COVID-19 crisis would fade away, either through vaccination or herd immunity. Sure enough, the pandemic eventually petered out in the rearview mirror. Sadly, so too did the market value of BMBL.