Inflation, cost-of-living crisis, rising costs - buzzwords that will define Summer 2022. The phrases that are also driving businesses to evaluate their budgets for 2023. Marketing and communications are often low on the list of priorities but how can companies drive brand awareness and communications targets at a time when cost-cutting is high on the agenda?
It’s a question on the lips of CEOs and stakeholders around the UK as they explore the pros and cons of in-housing their marketing. Should they stick with an agency they are paying or trim costs by taking their strategies in-house? There are arguments for both, but here, Different Narrative CEO Kieron Goldsborough explores how agencies can support businesses at a difficult time, without exacerbating the costs.
