The only time of year that I usually have a little cry at a television advert (or admit to it) is around Christmas, when John Lewis drops its latest offering featuring a child, snowman or cute woodland animal on a trampoline.
All that changed this week — though I can’t honestly say that I ever thought I’d find myself welling up at a football advert. Particularly a seemingly standard montage of good goal-scoring and fancy footwork by Kylian Mbappé and Antoine Griezmann. I mean, England fans are usually only made to weep by French players in World Cup quarter finals, right?
