In his bestselling book Outliers: The Story of Success, Malcolm Gladwell repeatedly referenced the '10,000-Hour Rule', based on research by Swedish psychologist Anders Ericsson. Despite its subsequent controversy, the rule's premise is in someways fairly pedestrian: achieving greatness in any skill requires time and effort.
Therefore, the Beatles practised endlessly in Hamburg before they found worldwide fame, a young Bill Gates sat in front of a computer for years prior to co-founding Microsoft, and so on. And today, Thames Water can boast something similar – and in just a single year.
