After spending years tirelessly telling friends it’s okay to have a Spotify account, everything might be about to change in music streaming anyway. In the next couple of years, consuming music could be in for another shake-up.
Firstly, TikTok is rumoured to be planning to launch its own streaming service. The explosive growth of the short-form video platform is well-documented, and anyone who’s walked along a train carriage will have seen its surge in popularity. It’s like a truly democratised version of TV. If TikTok can bring anything like that level of success to a streaming platform, we might soon see a major shift for the first time since Spotify appeared in 2008.
