
More tax cuts — that is the message Rishi Sunak wants voters to take away as the Conservative Party launched its election manifesto today. The question is: are they still listening? Not least when the 2019 parliament saw the largest rise in the tax take of any parliament on record, according to the Institute for Fiscal Studies.
The Tories face a similar trust issue on immigration. Having failed to get its flagship Rwanda scheme off the ground, while overseeing unprecedented levels of net migration, the risk is that voters may simply have stopped listening.