What does a billionaire most want that most of the rest of us somehow manage without? An American stratospheric net worther is currently advertising via a Kensington recruitment company for an “exceptional” nanny to oversee canine care, diet and play dates with a salary well over £100k for the right candidate. It is one small reminder that the very rich are not simply “different” by virtue of having more money but that at some level, probably around a billion, the money itself stops being the point.
This week, the Cannes Lions festival (a transatlantic media and advertising shindig like Davos-in-the sunshine) is a vivid illustration. Persol sunglasses allow monied folk to mingle, entertained by Paris Hilton and rent-a-rappers. A club sandwich costs an absurd £60 in the posh hotels — but then no sensible billionaire would eat there.
