What’s in a name? Well, actually, I think quite a lot. While roses might smell just as sweet by another name, I think a perry (that’s pear cider, to the uninitiated) might sell better if it wasn’t called something ridiculous.
The makers of Babycham, though, clearly disagree. The drink — a sparkling perry sold in a dinky half-size bottle complete with a prancing fawn logo — is making a comeback. The original brewers, the Showering family of Shepton Mallet in Somerset, last year bought the brand back and have big plans for its revival.
