Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Comment
Nancy Durrant

OPINION - The Drake deepfake has exposed a music industry unprepared for AI

A collab by Canadian superstars Drake and The Weeknd, referencing the latter’s ex-girlfriend, the singer and actress Selena Gomez? Hand me that juice. Except, it’s not what it seems, dammit. Last Sunday an original track, heart on my sleeve, appeared online, uploaded by an anonymous artist known only as ghostwriter. The vocals sounded uncannily like the above, but, ghostwriter explained in a TikTok video, had been made so with AI. As you might expect, it rapidly went viral.

Apart from a tediously insistent piano line that sounds like it’s played by an angry seven-year-old, it’s actually not awful — but that makes it even scarier. If you didn’t know it was AI, you might easily be fooled into thinking this ‘fake’ is the real thing.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.