
A collab by Canadian superstars Drake and The Weeknd, referencing the latter’s ex-girlfriend, the singer and actress Selena Gomez? Hand me that juice. Except, it’s not what it seems, dammit. Last Sunday an original track, heart on my sleeve, appeared online, uploaded by an anonymous artist known only as ghostwriter. The vocals sounded uncannily like the above, but, ghostwriter explained in a TikTok video, had been made so with AI. As you might expect, it rapidly went viral.
Apart from a tediously insistent piano line that sounds like it’s played by an angry seven-year-old, it’s actually not awful — but that makes it even scarier. If you didn’t know it was AI, you might easily be fooled into thinking this ‘fake’ is the real thing.