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Evening Standard
Evening Standard
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Jack Kessler

OPINION - Rishi Sunak, Adidas Sambas and the art of the political apology

Rishi Sunak has said sorry. This recantation didn't quite match the magnitude of Keith Joseph's 1974 apology for the Conservatives Party's role in the post-war consensus or Tony Blair's expression of regret over Britain's role during the Irish potato famine. But it is parliamentary recess and the pickings are slim.

The prime minister has issued a “fulsome apology” to Adidas Samba wearers after being accused of “killing off” the once popular style. As our chief political correspondent Rachael Burford reports, Sunak was pictured sporting the trainers in an Instagram video last week to promote his tax policies. But it was his decision to pair the 'box fresh shoes' with suit trousers and a white shirt that apparently prompted fashionistas to to declare the sneaker style well and truly “dead”.

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