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Birmingham Post
Birmingham Post
Business
Tom Pegden

Opinion: Marketing Derby PR executive Robin Johnson considers the long list of regeneration projects planned and underway in his home city

Robin Johnson – PR and press executive at Marketing Derby and former business editor at the Derby Telegraph – reflects on the continuing regeneration of his home city. Here we reprint his latest column for Marketing Derby.

“During my time as a journalist, I attended many ground-breaking ceremonies. When I say ground-breaking, I don’t mean they were particularly innovative.

Standing in the middle of a muddy expanse, dressed in a hi-vis and an ill-fitting hard hat, while clutching a spade, is hardly what you’d call pushing the envelope.

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