September, the month of New York Fashion Week and back to school for the kids, is also the month in which the singles of this city return to the dating apps after a summer of fun. Getting back on the apps in the first week of September ought, meteorologically, to give you perfect timing. If you swiped to meet someone you could have all those cute first few weeks of dating experiences as the nights get darker and then someone to take to all those awkward Christmas parties.
And, if you play it well, a Christmas gift just before you lose interest ahead of the January sales. This yearly pattern, obtaining for the past decade or so, aligns with the launch and success of Bumble, the dating app that “puts women in control” — that is to say women have to make the first move following a match. Launched just as the older millennials came into their 30s, it truly was a game-changer. It even became the first dating app to intercept unsolicited sexual images and seek to address women’s safety concerns. But sadly the tide has turned against this app. Why? Because women — especially those who first helped Bumble gain its popularity — are simply no longer interested in dating.
