Branding alone will only get your transport network so far. Even pre-Elizabeth line, the Heathrow Express was a blatant attempt to confuse tourists and bait the Advertising Standards Authority, given its steep cost and the fact that passengers *still* only ended up at Paddington.
So Londoners should naturally be wary of what TfL and the Mayor are up to with today’s announcement of a new ‘Superloop’ and all I can say is: it worked on me. The map... it’s so beautiful.
