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Evening Standard
Evening Standard
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Victoria Moss

OPINION - American Riviera Orchard: Meghan's tradwife rebrand is so twee only an American would do it

If you were even a tiny bit worried that the internet was close to running out of things to say about the royal family, fear not. Meghan’s back. I’m not sure any of us were really ready for American Riviera Orchard (established 2024) with its ornate swirling gold font, but the hazy video of Meghan’s flower arranging, mixing things in a bowl, prancing around her mansion in a ball gown is giving one quite clear archetype (to borrow her podcast term): trad wife. 

Which is, for the self-proclaimed feminist and activist, quite the pivot. Or is it? I mean she did seduce Prince Harry with a roast chicken, maybe after all this time she’s simply leaning into her truth. 

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