
The weather is finally warming up, and fashion retailers will be delighted — emboldened by the sunshine, we head to the shops, hankering for glossy, frothy or floral new outfits in our wardrobes to celebrate the arrival of summer. It induces a frenzy, as we indulge in as many dopamine hits as possible after the grizzly, grey winter. Go on, admit it, if you haven’t already gone shopping, you’re planning to. Whether you need it or not.
And how many of you will do so, with a slither of guilt attached? Because we know there is a price to pay for our consumerism, our addiction to convenience and the new. We are far better informed on how damaging and dirty the fashion and apparel industry became in the last three decades.