From Chucky masks and Hannibal Lecter overalls to accessories such as fake blood and coloured contact lenses, Magic Box in Newcastle is well geared up to meet Halloween demand - and that demand is growing by the day.
Having already sold out of lots of costumes, the city centre fancy dress shop has now restocked with more as queues, which started building up last Friday, show no signs of easing. Extra workers have been brought in to help man the tills and security staff are managing the lines of people waiting in the street to join the flow through its small entrance door on Northumberland Street and up the stairs to the first floor sales room.
Among them are lots of students, many of them after a convict's outfit which is proving one of the top sellers this year. Manageress Emma Robson explained that the theme of an upcoming freshers' night is cops and robbers and this £18 orange convict's overall fits the brief well. Magic Box has been doing big business for 30 years in Newcastle and knows its market well.