OpenAI has recently launched SearchGPT, positioning itself to compete with Google in the search engine market. This new tool enables users to search the web in real time and automatically summarize results from Microsoft's Bing. It's a concept similar to Google's Search Generative Experience and Perplexity's AI-powered answer engine.
Despite being a relatively new startup, OpenAI's SearchGPT may not pose an immediate threat to Google Search, according to industry experts. However, the momentum created by OpenAI's previous ChatGPT tool suggests that Google should take notice. OpenAI's strategy in rolling out SearchGPT has been praised for its focus on feedback from a small group of publishers and users.
