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Fortune
Fortune
Kali Hays

OpenAI's newest creation is raising shock, alarm, and horror among staffers: a new logo

Sam Altman of OpenAI speaking onstage at a Microsoft event in March 2024.

A black ring can represent many things – simplicity, a new phase, a void. Whatever its meaning, OpenAI employees would prefer it didn’t represent the company they work for.

In a recent company-wide meeting, staffers of OpenAI got a sneak peak at recent efforts to redesign the typefaces and logo for the company behind ChatGPT and the ongoing tech industry craze for all things generative AI, two people familiar with the company told Fortune. The new logo presented was a simple, large black “O,” easily interpreted as a ring or a zero, as one of the sources described it. Many members of staff were taken aback by the design, which struck some as ominous and lacking in creativity. A few openly voiced their dislike for it during the meeting.

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