Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Sharon Goldman

OpenAI’s new SearchGPT takes aim at Google in the battle for AI search dominance. But will it win the war?

(Credit: JOEL SAGET/AFP via Getty Images)

OpenAI’s launch of an AI search engine on Thursday was a big warning shot in its war to challenge Google's dominance and drive out AI search upstarts like Perplexity. 

SearchGPT, as OpenAI's search engine is called, aims to provide “fast and timely answers with clear and relevant sources,” featuring real-time, up-to-date responses, OpenAI said. While currently just a prototype that's available to 10,000 users, it’s clear the battle over AI search is on.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.