
It’s difficult to comprehend that the term ‘snug as a bug in a rug’ wasn’t coined immediately after the inventor of the Oodie tried on their ingenious creation for the very first time. In reality, the idiom has been a part of the English vernacular for a long old while now, and it is reserved for use on only the cosiest of occasions.
Launched in Australia back in 2018, the Sherpa fleece-lined blanket with arms has become a winter warmer that we on our dreary, drizzly island simply can’t live without. For at least half of the calendar year, the Oodie stays on our person – removed only on the rare occasion that we brave the sub-zero temperatures outside. Even then, we’ll likely exchange our classic Indoor Oodies for the zip-up, weatherproof outdoor version.