Not every day on Wall Street is Artificial Intelligence Day. AI stocks dominated the market for most of the year, but investors soured lately due to Big Tech's oversized investments. On 12 November 2025, ONON took centre stage, popping 17.99%. Could this Swiss footwear giant become the market's favorite stock outside the AI realm?
The On running shoe was conceptualized in the Swiss Alps. Olivier Bernhard, a former professional triathlete, founded the company in 2010, and was later joined by David Allemann and Caspar Coppetti. The co-founders shared one goal: 'To revolutionize the sensation of running.'
