This tricky brainteaser has left puzzlers scratching their heads as only those who possess hawk-eye vision are able to solve it within 35 seconds.
The puzzle sounds relatively straightforward - all you have to do is find the hidden mobile phone that's buried somewhere in a sea of brightly-coloured shopping bags in the image below.
But it's not as easy as it looks because it seems that some people are taking upwards of a minute to actually locate the phone, while only those with the best puzzle-solving abilities are able to do so in 35 seconds or less.
Ready? Set your timer and cast your eyes over the following image:
Did you spot it yet? Don't worry if not, these sorts of puzzles are intended to get your brain cells whirring away, and the more you practise, the sharper your skills will be.
This brainteaser, which was shared by global e-commerce platform, Ubuy, and appeared on Mirror.co.uk requires both focus and patience. Remember, you're looking for a smaller shape, which won't stand out nearly as much as the brightly coloured shopping bags.
If you're ready to move on then check out the same image below, this time with the answer circled:
As you can see, the outline of the phone is the exact same colour as the white shopping bag handles, making it difficult to pick out. You'd be forgiven for thinking that it was just another handle at first glance.
If you enjoyed the above puzzle, then you might enjoy visiting our Brainteaser section here.
There you'll find puzzles like one where only those with high IQ can locate lost dogs in image in 43 seconds or less or one where only people the best vision can spot the number 725 among the 775s in seven seconds.