Only those with 'hawk vision' can find phone in sea of shopping bags within 35 seconds

This tricky brainteaser has left puzzlers scratching their heads as only those who possess hawk-eye vision are able to solve it within 35 seconds.

The puzzle sounds relatively straightforward - all you have to do is find the hidden mobile phone that's buried somewhere in a sea of brightly-coloured shopping bags in the image below.

But it's not as easy as it looks because it seems that some people are taking upwards of a minute to actually locate the phone, while only those with the best puzzle-solving abilities are able to do so in 35 seconds or less.