Whether we like it or not, AI is permeating almost every aspect of our lives, including the world of advertising. While some audiences remain sceptical about the technology, AI ads are becoming increasingly popular, with huge global brands like McDonald's and Samsung receiving criticism for their artificially augmented campaigns.
But is this shift a sign of decline, or inevitable evolution? To make sense of this changing advertising sphere, I caught up with Tom Williams, global creative director at digital growth agency Incubeta, to discuss the fine balance of human and AI power shaping the future of advertising.
