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Birmingham Post
Birmingham Post
Business
Jon Robinson

Online retailer Very to use AI to help customers find new products

Online retailer Very is to use artificial intelligence (AI) to help customers find new products.

The Liverpool-headquartered company has teamed up with US-based tech platform Constructor on the project.

Very will introduce new search, browse and autosuggest tools across its website and app which use AI, natural language processing, machine learning and data to learn from anonymous "individual interactions and collaborative behaviours to optimise the product discovery experience and provide customers with faster, more personalised results".

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