Online sneaker marketplace The Edit Ldn is opening the digital doors to its first premium store in the metaverse. The shop will operate within Bloktopia, a VR skyscraper with 21 floors to represent Bitcoin’s hard cap of 21 million. Having built relationships with sneakerheads around the world, the company will expand its offerings to include web3 collectors.
The project will kick off with an “Edit LDN” sneaker NFT that gives users access to both a metaverse-based sneaker and a physical pair. An early look at the virtual shop’s interior presents a glimpse of a shiny gold sneaker, but the company has yet to fully disclose what exactly the sneakers will look like.
