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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Online fashion brand Sosandar targets 'affluent market towns' for first high-street stores

Online fashion retailer Sosandar is targeting “affluent market towns” for its first brick-and-mortar shops, after a record November for sales.

The firm - founded by Ali Hall, a former editor of Look magazine, and Julie Lavington, the magazine’s former publishing director - reported 6% revenue growth to £22.2 million in the six months to 30 September, though the business swung to a £1.3 million loss amid higher commission payments. 

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