There used to be a time when OnePlus just sold flagships, releasing just two phones a year. While that allowed the Chinese manufacturer to build an initial following, it needed to focus on the mid-range and budget categories to cater to a mainstream audience, and it started doing just that with the introduction of the Nord back in 2020.
It would be an understatement to say that the debut of the Nord series has catalyzed OnePlus sales globally; the mid-range portfolio now makes up an overwhelming majority of the company's sales, and allowed it to shoot up the ranks in key markets, particularly North America.
