OnePlus may not have a sizable market share, but when it comes to mind share, there isn't another Android phone manufacturer that gets quite as much attention. A lot of that has to do with the brand's beginnings and its focus on enthusiasts, and although that OnePlus no longer exists, its echoes remain even under the stewardship of OPPO.
A new report indicated the brand is being dismantled, but that isn't quite the case. If anything, OnePlus is entering a new era under OPPO, one where it is laser-focused on its portfolio and positioning. Instead of launching several products across tiers, the manufacturer will now focus its attention on a few crucial devices — that's one of the reasons we haven't seen a Nord launch in the U.S. in over two and a half years, even though the budget phones outsell the flagships by a factor of ten.
